who
what
how
why
What I do basically falls into the three following categories:
Insight— This type of work helps us get a deeper level of customer understanding and includes survey and trend analysis.
Identity— Here is more the meat and potatoes of our efforts and includes creating actionable strategies and plans to best position your brand.
Innovation— With a strong eye to the future, this area is leveraged to develop new products and services to drive profitable growth
For those more marketing buzz words inclined below are my areas of focus:
- Brand Distribution/Channel Management
- Brand Integration Services
- Brand Positioning
- Competitive Dynamics
- Corporate Strategy
- Customer & Channel Planning
- Customer Insights
- Customer Loyalty
- Marketing Effectiveness & Efficiency (ROMI)
- Marketing Organization/Capability
- Marketing Strategy
- Multi-cultural Marketing
- Strategic Planning Processes